![]() To be clear, Apple hasn’t actually stopped selling Beats products - they remain available on Apple’s online store as before - but rather it’s discontinued the product page that was previously used to highlight the collection, which includes Beats Studio 3, Beats Solo Pro, and Powerbeats and Powerbeats Pro. The Internet Wayback Machine last snapshotted the page on October 9th, which shows it having been removed as of that date, although an October 2nd version shows it as it previously appeared, meaning Apple likely removed the page sometime last week. ![]() Dre webpage, which previously highlighted all of the products that Apple sells under its Beats brand. Now it looks like Apple is taking another step to make way for its new premium on-ear headphones in the form of de-emphasizing its own Beats brand.Īs discovered by Apple Terminal (via MacRumors), Apple has quietly removed its official Beats by Dr. However, it started to sound even more likely that the release of AirPods Studio was imminent when Apple began clearing the stage in its retail stores last month, removing all third-party headphones and speakers from sale, which many logically suggested was being done to pave the way for its new product lineup - not just the AirPods Studio but also a new HomePod mini to sit along with its larger flagship smart speaker. Combined with reports that they were going into production in the spring, if anything we’ve been left wondering why Apple hasn’t announced them already. We’ve been hearing reports for a couple of years that Apple has been working on a set of on-ear or over-ear headphones, however these started to become much more solid last spring, when leaks actually began to appear giving the product a name and identifying several possible features for the new headphones. In a series of tweets early Friday morning, leaker Jon Prosser emphatically stated that the AirPods Studio “WILL NOT be at the October 13 event,” although unlike his other prediction - that AirTags could be delayed until next year - Prosser declined to offer any additional information on when AirPods Studio actually might appear. ![]() Despite a report late last week that Apple isn’t planning to announce its AirPods Studio during tomorrow’s iPhone 12 event, there’s increasing evidence that the new over-ear headphones could still arrive very soon. ![]()
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